Link Building is the process of obtaining links from different sites to link back to your site to improve both direct referrals and ranking on SERP. All business owners and marketers interested in link building to drive referral traffic and increase their site’s authority.
Why link building? Google’s algorithms are most important; however, backlinks remain a vital factor in how every search engine figures out which sites rank for which keywords. Link building is one of the many strategies used in Search Engine Optimization (SEO) in light of the fact that links are a signal to Google that your website is a quality asset deserving of reference. Along these lines, sites with more backlinks will in general acquire higher rankings.
Why Link Building is Important
Link building is most important since it is a major factor in how Google ranks website. Google takes note of that:
“All in all, webmasters can improve the ranking of their web pages by increasing the number of high authority backlinks that connect to their pages.”
Links are STILL the most ideal way to decide the quality of a website page. That is the reason backlinks remain Google’s go-to ranking signal. All things considered, thanks to updates like Google Penguin, Google currently focuses on link quality (not link quantity).
Link Building Factors
Here are the links building factors that count when you’re searching for links:
Page Rank: – This is a measurement used by Google to rate the quality and amount of backlinks of a particular page. When you’re looking at a link, try to recognize what the Page-Rank of that site page where your link is coming from. The higher the Page-Rank, the more Page-Rank juice it can give you.
Relevance: – Read the content of the site and you’ll see what it’s about. In case you’re endeavoring to get a link from that page, ensure that the content encompassing your desired link is relevant to the page you’re getting it for. If the page is about dating and you’re going to point it toward dog training, things just won’t work out – and your link will most likely get insignificant value.
Quality of Content: – Content is one of the most important factors for link building. So use quality content in link building that will definitely help to increase the ranking in Search engine result page.
Anchor Text: – One of the strongest signals the search engines use in rankings is anchor text. If many links point to a page with the correct keywords, that page has a decent probability of ranking great for the targeted keyword in that anchor text. You can see many examples of this in real life with searches like “click here,” where many results rank exclusively because of the anchor text of inbound links.
Do-Follow/No-Follow: – rel=”nofollow” is a tag added to a link that tells search engines: “Don’t consider this link as a support.” Clearly, with regards to SEO, you need to get normal, “dofollow” links at whatever point possible. Since you can realize how to size up a link’s quality, it’s an ideal opportunity to begin building them. A dofollow link is ALWAYS better since it passes on Page Rank which helps your rankings specifically. A nofollow link, then again, impacts you’re Search Engine Rank – which does not specifically help you but rather has its SEO perks in some other way.
Outbound Links: – The more outbound links a page has, the more likely one of them will be broken. The Page-Rank juice being passed on to you has been limited by the various links going out of the page. You should be aware of the quantity of outbound links.
Link Placement: – Where your link is put certainly affects the link. The Click-through-rate (CTR) is quite often higher when a link is in the header or in the upper body of the content – which expands its value as a link.
Link Building Results
Obviously, having more Page-Rank juice coz of links coming into you implies you can link out more and it will hurt substantially less – particularly in case you’re linking out to relevant sources. Linking out additionally increases your interest in the community you’re in – consequently influencing your reputation for being an unselfish brand.
Higher Page Rank: – Thusly, having high quality backlinks in your site would result to a higher Page-Rank as this is the principal metric used to measure the quality and amount of such.
More Relationships in your Niche: – This is maybe one of the best results of good link building. You become more acquainted with people personally in your niche. You get the opportunity to email them, tweet them, include them up in FaceBook or Google+ and offer your insight with one another. Link building should be tied in with building relationships.
I hope this guide inspires confidence and knowledge in you going forward. If you have any question in your mind about link building, please don’t hesitate to get in touch!
